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1 in 3 New Jersey Adults Consume Cannabis

New Jersey's newly-legal canna market is on FIRE!


Since legalization about a year ago, nearly 1 in 3 NJ adults has used cannabis products, according to a Stockton University poll.


Here are some of the key takeaways:

  • 47% used cannabis purely recreationally, 14% medically, and 39% for both medical + recreation

  • 69% bought cannabis from a licensed dispensary

  • 86% were satisfied with their purchase

  • 43% were satisfied because they knew products were safe

  • 23% were satisfied with quality, while only 7% were satisfied with price

  • Among the 30% who bough unregulated products, 18% did so for financial reasons, but the majority was due to the lack of dispensaries nearby

  • 48% of respondents favored cannabis attractions like lounges, while 50% in South Jersey opposed them

  • 37% of NJ men and 28% of women consume cannabis

  • 38% of Democrats, 24% of Republicans and 32% of Independents consume cannabis


CanDu is the U.S.’s premiere performance-based media agency for multi-state operators, cannabis brands, and other canna-businesses. We combine traditional media & digital tactics to measure the impact of advertising. As the only cannabis agency with large scale national TV experience, we’re ready to run when the FCC approves cannabis for on-air broadcasting. Do you need help reaching canna consumers, and tracking ad performance? Message us here, or email Melissa@candu.agency


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