New Jersey's newly-legal canna market is on FIRE!
Since legalization about a year ago, nearly 1 in 3 NJ adults has used cannabis products, according to a Stockton University poll.
Here are some of the key takeaways:
47% used cannabis purely recreationally, 14% medically, and 39% for both medical + recreation
69% bought cannabis from a licensed dispensary
86% were satisfied with their purchase
43% were satisfied because they knew products were safe
23% were satisfied with quality, while only 7% were satisfied with price
Among the 30% who bough unregulated products, 18% did so for financial reasons, but the majority was due to the lack of dispensaries nearby
48% of respondents favored cannabis attractions like lounges, while 50% in South Jersey opposed them
37% of NJ men and 28% of women consume cannabis
38% of Democrats, 24% of Republicans and 32% of Independents consume cannabis
CanDu is the U.S.’s premiere performance-based media agency for multi-state operators, cannabis brands, and other canna-businesses. We combine traditional media & digital tactics to measure the impact of advertising. As the only cannabis agency with large scale national TV experience, we’re ready to run when the FCC approves cannabis for on-air broadcasting. Do you need help reaching canna consumers, and tracking ad performance? Message us here, or email Melissa@candu.agency