If you've been in the U.S. the past week, there's no way you could escape Election ads, news coverage, and social posts!
Votes are still being tallied, but here's the breakdown of Cannabis measures on ballots across the country:
Arkansas: Issue 4 - Adult-Use Cannabis Legalization - Measure Failed - 56% Maryland: Question 4 - Adult-Use Cannabis Legalization - Measure Passed - 65% Missouri: Amendment 3 - Adult-Use Cannabis Legalization - Measure Passed - 53% North Dakota: Measure 2 - Adult-Use Cannabis Legalization - Measure Failed - 55% South Dakota: Initiated Measure 27 - Adult-Use Cannabis Legalization - Measure Failed - 53%
While some of the failed measures could be disappointing right now, cannabis voters only need to gain a few percentage points to secure future legalization.
Despite promises from Democratic leaders about federally legalizing cannabis, this issue remains at a standstill in Congress. CanDu is the U.S.’s premiere performance-based media agency for multi-state operators, cannabis brands, and other canna-businesses. We combine traditional media & digital tactics to measure the impact of advertising. As the only cannabis agency with decades of TV experience, we’re ready to run when the FCC approves cannabis for on-air broadcasting. Are you? Message us here, or email Melissa@candu.agency
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