top of page

Hickenlooper Introduces Bill to Prepare for Cannabis Legalization

Could Federal Cannabis legalization be around the corner?


This week, Senator John Hickenlooper (D-CO) announced he will soon be filing a congressional bill to set the U.S. up for federal cannabis reform.


Preparing Regulators Effectively for a Post-Prohibition Adult-Use Regulated Environment Act (PREPARE) Act would direct the attorney general to create a commission to make recommendations on a regulatory system for marijuana, similar to what’s currently in place for alcohol.


“Colorado successfully pioneered marijuana legalization a decade ago, thanks in part to the Amendment 64 Task Force,” he said in a press release. “Federal legalization doesn’t need to start from scratch, and we should prepare for when it arrives.”


The new measure would “provide lawmakers across the ideological spectrum the opportunity to engage on cannabis reform by creating a fair, honest and publicly transparent process for the federal government to establish effective regulation to be enacted upon the termination of its 85-year prohibition of cannabis."


It would lead to the “development of a federal regulatory framework that will help ensure safety, accountability and economic growth among the 45+ states that have enacted cannabis legalization to some degree” while accounting for the “unique needs, rights and laws of each state.”


With 7 out of 10 Americans supporting federal cannabis legalization, there's zero reason to delay!


CanDu is the U.S.’s premiere performance-based media agency for multi-state operators, cannabis brands, and other canna-businesses. We combine traditional media & digital tactics to measure the impact of advertising. As the only cannabis agency with decades of TV experience, we’re ready to run when the FCC approves cannabis for on-air broadcasting. Are you? Message us here, or email Melissa@candu.agency


Comments


bottom of page